ITC vs. Bicarb: How they complement each other?

When you're pushing to get the best performance from your body, the right nutrition strategy can be the difference between hitting a new PB or falling short.

Two increasingly popular product categories in endurance performance are Sodium Bicarbonate and Isothiocyanates (ITCs).

While athletes often compare them, they aren't competing products. They are complementary systems designed to tackle the demands of hard exercise from different angles.

Here's how they work, how they differ, and why using them together could give you the ultimate competitive edge.

🥣 Sodium Bicarb: Your Extra Firepower

During hard intervals or race-pace efforts, your muscles produce hydrogen ions (H+), contributing to an increase in acidity.

How It Works: Bicarb raises blood bicarbonate levels, increasing your body's ability to buffer acid during intense exercise. Research is established and strong.

Best Used For: Hard race efforts and key interval sessions.

Our Product: BICARRB comes in several flavours & athlete specific serving sizes.

🥦 ITCs: Supporting Your Cellular Response

Isothiocyanates (ITCs) are active compounds found in cruciferous vegetables such as broccoli and broccoli sprouts.

How It Works: ITCs activate the Nrf2 pathway, which plays an important role in the body's antioxidant and cellular defence systems. Research into their role in exercise performance is emerging, making them an exciting area of performance nutrition.

Best Used For: Regular training, harder sessions and potentially race day.

Our Product: ITC Bullet is a single sachet short drink, giving you your ITC hit.

When to Use

Train Harder. Race Easier.