Introducing ITC Shot: A New Approach to Performance

Today, we’re excited to introduce ITC Shot. Our newest performance supplement, designed to explore the potential of isothiocyanates (ITCs) from broccoli sprouts.

Broccoli probably isn’t the first thing you associate with hard training and racing. But broccoli sprouts are naturally rich in compounds called isothiocyanates (ITCs), which are attracting growing interest in sports nutrition.

ITCs interact with the body’s natural cellular stress-response systems, including the Nrf2 pathway. Early research has explored their potential role in exercise, including the blood-lactate response, oxidative stress and recovery between hard efforts.

The science is still emerging, but we think there’s enough here to make ITCs worth exploring.

Meet ITC Shot

We wanted to make this emerging area of sports nutrition simple, practical and accessible to all athletes.

FLYCARB's ITC Shotis a convenient, single-serving lemon-flavoured shot containing a high, standardised dose of bioavailable ITCs from broccoli sprouts.

Why ITC Shot?

• Standardised ITC dose: consistent and stable sulforaphane
• Easy to take: a convenient single serving for your pre-performance routine.
• Nice taste: a sweet lemon flavour, because drinking broccoli shouldn't be a punishment.
• From £2.50 per shot: making ITCs accessible without a premium price tag.
• No refrigeration required: 12 months shelf life when stored out of the fridge.

A new category for performance

Compared to sodium bicarbonate, there isn’t yet decades of research demonstrating a performance benefit. But we want FLYCARB to stay at the frontier of sports nutrition, bringing novel products to athletes at fair prices. We’re excited to see where this one goes.

It's live now, so it's time to bite the bullet?